The Workout Badges with Hey Duggee and Joe Wicks

Client: BBC Studios
Commissioned by: Richard Berry of Loftus Media and BBC Studios
Production Company: BBC Studio/CBeebies    
Production Partner: Loftus Media
Featured Talent: Joe Wicks & Hey Duggee
Filming Location:  Remote Location, International
Equipment: Mac with Adobe Creative Suite and Premiere Pro
Format: 16:9, 1:1 & 9:16 for socials  

The Workout Badges is a vibrant and energetic children’s fitness series from BBC Studios, featuring beloved character Hey Duggee and fitness coach Joe Wicks, created for YouTube Kids. Commissioned by Loftus Media, Kumo London was trusted to deliver all post-production and social media cutdowns for this joyful campaign, optimised for maximum reach across digital and broadcast platforms.

Working closely with editorial leads, we restructured footage into versatile formats suitable for Instagram, YouTube Shorts and Facebook, ensuring all edits maintained the playful tone, accessibility and movement-led rhythm that defines the Hey Duggee brand.

From colour correction and aspect ratio adjustment to tight delivery deadlines, Kumo handled every frame with care, supporting the series’ mission to get families moving together through laughter, fitness and fun.

STRATEGIC INSIGHT

Children's brand IP activation require editorial precision, cultural sensitivity and adaptability across multiple digital platforms. By handling reformatting, motion adjustments and social cutdowns for The Workout Badges, Kumo London demonstrated how service-based post-production can safeguard brand integrity while meeting fast-paced broadcast and digital deadlines. Our work ensured the playful rhythm of Hey Duggee combined seamlessly with Joe Wick's family fitness appeal, making the content suitable for YouTube Kids and cross-platform rollout.

WHY THIS MATTERS

Family entertainment series such as The Workout Badges play a vital role in blending education, fitness, and entertainment for young audiences. Editorially sensitive delivery ensures that globally trusted BBC Studios characters like Hey Duggee maintain their cultural impact when adapted for modern digital platforms. By working with Loftus Media, Kumo London’s contribution helped protect editorial clarity, tone, and accessibility while enabling BBC Studios to extend its reach to families worldwide through YouTube and social media.

SERVICES PROVIDED

- Post-production editing

- Digital reformatting for YouTube, Facebook, Instagram

- Motion graphics amendments and accessibility tweaks

- Social media cutdowns for family audiences

- File delivery for broadcast and digital platforms

RELATED WORK

See more of our post-production work below:

- Reading Festival 2022: Packaged fast-turnaround video editing for BBC Music, delivering festival highlights for iPlayer and YouTube.

- Radio 2 Live in Hyde Park 2019: Packaged broadcast-ready festival edits across multiple headline acts, tailored for BBC Music’s social rollout.

- BBC Glastonbury 2019: Packaged multi-artist festival highlights featuring Wu-Tang Clan, Lizzo, Jorja Smith, and Janelle Monáe for iPlayer and YouTube.

- Hyundai Mercury Prize 2019: Packaged multi-artist highlights and live performances into broadcast-ready festival edits for iPlayer and digital platforms

Need post-production content for your campaign?

Let’s shape it together. Get in touch with Kumo London.