Hey Duggee and Bluey at the Rainbow Adventure - BBC Studios

Client: BBC Studios         
Commissioned by: Richard berry of Loftus Media and Dawn Farrow
Production Company: Loftus Media 
Production Partner: Kumo London
Featured Talent: Hey Duggee and Bluey
Filming Location: Westfield Shopping Centre, Sheppards Bush, London
Equipment: Sony FX3 and Sony GM Primes 
Format: 16:9 & 9:16 for Socials   

Step into the world of Hey Duggee and Bluey as Kumo London captured the colour and joy of the BBC Studios' Rainbow Adventure, an immersive experience for children and families celebrating two of the world’s most beloved preschool brands. Commissioned by Loftus Media and led by Dawn Farrow, this premium activation used immersive set design and live engagement to bring storytelling into real life.

Kumo London delivered full cinematography, camera operation and post-production services for promotional content tailored to social platforms including Facebook, TikTok and Instagram. Our approach combined cinematic framing with agile delivery, capturing joy, colour and childhood magic with clarity and care.

STRATEGIC INSIGHT

Children’s brand activations are among the most complex editorial environments, requiring patience, agility, and technical precision. By combining  immersive cinematography with platform-specific edits, Kumo London demonstrated how branded family content can retain narrative clarity and cultural impact while being reformatted for BBC studios global platforms and wider family entertainment distribution. Working with a multi-operator crew led by cinematographer Levi James and supported by Yohan Forbes, we captured the event’s immersive atmosphere through real-time cinematography, then shaped it into fast-turnaround social edits optimised for cross-platform delivery.

From wide event coverage to intimate, child-led moments, the final content reflects a deep understanding of how trust, timing and tone affect family-centred branding on digital platforms.

WHY THIS MATTERS

Family entertainment brands such as Hey Duggee and Bluey command global recognition. Ensuring video content is both engaging and editorially sensitive is key to protecting brand trust. This campaign proved that even in high-pressure social turnarounds, clarity and tone can outperform spectacle. Posts received thousands of view within 72 hours, affirming Kumo London's ability to transform immersive events into measurable audience engagement. This case study shows how global brands can trust Kumo London with immersive activations tailored for digital and social setting a benchmark for family brand videography in the UK.

SERVICES PROVIDED

- Cinematography for immersive children’s experience

- Multi-camera social promo capture

- Post-production editing & social formatting (TikTok, Facebook, Instagram)

- Creative collaboration with BBC Studios, Dawn Farrow & Loftus Media

- Visual strategy for family-oriented branded content

RELATED WORK

See more of our cinematography work below:

- Reading Festival 2022: Fast-turnaround editing for BBC Music at Reading Festival 2022, packaging headline acts including Ed Sheeran and Bring Me The Horizon into broadcast-ready festival highlights. Kumo London delivered iPlayer, YouTube, and social platform edits under BBC editorial oversight, ensuring global audiences experienced festival performances within hours.

- Radio 2 Live in Hyde Park 2019: Packaged broadcast-ready festival edits across multiple headline acts, tailored for BBC Music’s social rollout.

- BBC Glastonbury 2019: Packaged multi-artist festival highlights featuring Wu-Tang Clan, Lizzo, Jorja Smith, and Janelle Monáe for iPlayer and YouTube.

- Hyundai Mercury Prize 2019: Packaged multi-artist highlights and live performances into broadcast-ready festival edits for iPlayer and digital platforms.

- BBC Sounds: Jools Holland Interviews: Filmed and edited conversations with leading artists including FKA Twigs, Joy Crookes, and Sampha the Great, formatted for BBC Sounds’ social distribution.

 Need trusted video production for family entertainment, branded activations, or global social campaigns? 

  Partner with Kumo London to deliver joyful, polished edits under pressure. Get in touch with Kumo London.