CBeebies Rainbow Adventure

Client: BBC Studios
Commissioned by: Dawn Farrow
Production Company: Loftus Media, Richard Berry 
Production Partner: Kumo London
Featured Talents: Bluey, JoJo & GranGran, Hey Duggee and Mr Tumble & Friends
Filming Location: Westfield Shopping Centre, Shepherd’s Bush, London, England
Equipment: Sony FX3 with Sony GM Primes
Format: 16:9 & 9:16 for socials and website distribution

Step inside the world of CBeebies Rainbow Adventure, a flagship immersive experience led by BBC Studios that brought to life premium preschool brands including Bluey, JoJo & GranGran, Hey Duggee and Mr Tumble & Friends. Families were invited to explore richly themed rooms with hands-on adventures, vibrant sets and character-led experiences across this major UK activation.

Commissioned by Loftus Media and led by Dawn Farrow, Kumo London was tasked with delivering cinematic event coverage that captured the magic of the experience for both promotional and social media use.

Kumo London collaborated with a multi-operator crew, including camera operator Leon Gower from Loftus Media to film across each interactive zone. Working under tight turnarounds and high creative standards, we combined playful framing with branded storytelling to create visuals, optimised for global distribution and algorithm-ready delivery.

STRATEGIC INSIGHT

This project demonstrates the impact of cinematic storytelling in live brand activations. By embedding full cinematography and post-production within BBC Studios’ experiential event, Kumo London ensured brand consistency across multiple preschool IPs.

For agencies and PR firms, it highlights the ability to scale production support under tight turnarounds, translating live audience engagement into social-first branded content. 

WHY THIS MATTERS

The Rainbow Adventure was more than a family event, it became a PR and brand amplification engine for BBC Studios. By translating the immersive experience into cinematic, campaign-ready assets, Kumo London helped ensure the event lived far beyond its physical space. The films provided measurable ROI through social reach, cross-platform visibility and press-friendly content that reinforced CBeebies’ cultural presence.

This project demonstrates how thoughtful cinematography and post-production can convert live experiences into enduring PR value, scalable branded storytelling and long-tail return on investment.

SERVICES PROVIDED

- Cinematography for multi-room immersive brand experience

- Multi-operator event coverage

- Social platform editing and 9:16 / 1:1 / 16:9 formatting

- Post-production editing and visual enhancement

- Strategic collaboration with Loftus Media and BBC Studios

- Brand-forward visual storytelling for preschool IPs

RELATED WORK

See more of our cinematography work below:

• Eurostar Amsterdam and London branded films: International branded storytelling for Eurostar across London and Amsterdam

• Later with Jools Holland - BBC Sounds: Multi-camera filming and branded storytelling for BBC Studios and Loftus Media

• Fitbit Versa Playground: Branded campaign production support for PR-led global launches

Planning a branded activation or PR event? Kumo London provides expert cinematography, event coverage and post-production for agencies and PR teams turning live experiences into high-impact branded content.

Let’s shape your next event together. Get in touch with Kumo London.