EA Sports’ FIFA 20 launch campaign - B-Engaged

Client: EA Sports
Commissioned by: B-Engaged
Production Company: B-Engaged
Production Partner: N/A
Featured Talent: EA Sports team
Edit Location: East London
Equipment: Macbook Pro with Adobe Creative Suite - Premiere Pro
Format: 1:1 for Instagram delivery 

Kumo London was commissioned by B-Engaged to contribute editorial support for EA Sports’ FIFA 20 launch campaign, part of a 20+ strong post-production team delivering social-first edits for EA’s Nordic and international audiences. Our focus was on the Norwegian national squad’s VOLTA football content, cutting high-energy, on-brand social videos under tight deadlines.

Working within a multi-editor workflow, we ensured our deliverables met EA’s exacting brand guidelines while complementing the work of the wider creative team.

STRATEGIC INSIGHT

Large-scale branded campaigns demand precision editing, strict adherence to style guides and seamless integration with multiple editors’ outputs. Our role required agility in adapting to pre-existing creative direction, delivering polished brand-consistent assets that seamlessly integrated into EA’s global content rollout, enhancing the campaign’s visibility across international social channels, fuelling launch-day momentum and sustaining fan engagement across EA’s global digital ecosystem.

WHY THIS MATTERS

This project positioned Kumo London as a trusted editorial partner within a high-profile, fast-paced international campaign. It showcased our ability to integrate into large production teams, deliver to tight turnarounds and maintain quality control within multi-stakeholder workflows, a key strength for agencies and brands needing flexible post-production support.

SERVICES PROVIDED

- Social-first branded video editing for EA Sports digital channels

- Synchronised pacing and brand-consistent editorial execution under tight deadlines

- Seamless integration into large multi-editor post-production workflows for global brand campaigns

- Adherence to pre-defined style guides and delivery of polished, brand-aligned assets

- Multi-format deliverables for Instagram, Twitter and EA Nordic channels

- High-profile sports campaign experience across global launch activations

RELATED WORK

See more of our post-production work below:

• Splinter Cell: Firewall - BBC Sounds - Behind-the-scenes filming and technical partner role for BBC Sounds’ game-inspired drama, delivered under broadcast-grade editorial standards

• Rollerscape: social ads - Lifestyle commercial filming and crew liaison for Wembley Park’s Skate Night and Family Night, producing platform-optimised social ads

• Kingdom of Winter: social ads - On-location crew management and post-production for London’s seasonal immersive attraction, optimised for Instagram and TikTok reach

• BBC Glastonbury (2019) - BBC Music - Multi-editor festival coverage delivering high-volume performance edits for iPlayer and social platforms under broadcast deadlines

Need a post-production video editor for your production?

Let’s shape it together. Get in touch with Kumo London.