Rollerscape - Experiential Socials

Client: Rollerscape 
Commissioned by: Richard Berry of Loftus Media & Dawn Farrow PR
Production Company: Loftus Media 
Production Partner: Kumo London
Featured Talent: Family and nightlife participants at Wembley Park
Filming Location: Wembley Park, London England
Equipment: Sony FX3, Sony GM Primes & Ronin RS3 Gimbal
Format: 16:9 & 9:16 for socials         

Rollerscape  transformed Wembley Park into a festive roller-skating destination, hosting both Family Night and Skate Night events that blended community joy with nightlife energy.

Commissioned by Loftus Media and led by Dawn Farrow, Kumo London was brought on to film, edit and deliver social-first branded content for the campaign. From capturing playful moments with families to disco-lit visuals of the roller disco, our team provided complete video production and post-production, optimised for TikTok, Instagram Reels and YouTube Shorts.

The campaign demonstrated Kumo London’s ability to produce high-impact event video content with rapid turnaround for PR and brand activations, extending audience reach across multiple demographics.

STRATEGIC INSIGHT

Rollerscape showcased how a single live event can power a multi-platform content ecosystem, filming both Family Night and Skate Night to blend inclusivity and nightlife energy into one cohesive branded narrative. Our production team approached each sequence with a dual focus:

- Family Night captured warmth, participation and connection, aligning with PR goals around community and accessibility.

- Skate Night channelled nightlife aesthetics and movement through stylised disco lighting, translating the in-person atmosphere into high-performing digital moments.

This refined duality enabled Loftus Media and Dawn Farrow PR to deliver measurable engagement across platforms while maintaining consistent brand tone and energy.

WHY THIS MATTERS

For agencies, PR teams and event producers, Rollerscape demonstrates the ROI of embedding video capture into experiential campaigns.

Fast-turnaround branded video transforms live events into a lasting digital footprint connecting with new audiences long after the skates have come off.

The project highlights Kumo London’s growing expertise in bridging real-world events and digital storytelling, using cinematography, editing and social strategy to amplify cultural moments for brands.

SERVICES PROVIDED

- Branded video capture for live events

- Social-first editing and platform formatting (TikTok, Instagram Reels, YouTube Shorts)

- Colour correction and continuity grading

- Caption and visual optimisation for accessibility

- File delivery for multi-platform social use

RELATED WORK

See more of our post-production work below:

- Kingdom of Winter: Social Ads: Multi-operator coverage of London’s largest indoor winter festival.

- CBeebies Rainbow Adventure: Experiential family event filmed for BBC Studios and Loftus Media.

- BBC Sounds - Jools Holland Interviews: Filmed artist interviews and branded social edits for BBC Sounds.

Need post-production content for your campaign?

Let’s shape it together. Get in touch with Kumo London.