Kingdom of Winter

Client: Dawn Farrow PR
Commissioned by: Richard Berry of Loftus Media and Dawn Farrow PR
Production Company: Loftus Media 
Production Partner: Kumo London
Featured Talent: Kingdom Of Winter
Filming Location: Excel Centre, London England
Equipment: Apple Mac with Adobe Creative Suite and Premiere Pro
Format: 16:9 & 9:16 for socials  

Kingdom of Winter is London’s biggest indoor festive experience, transforming ExCeL London into a magical winter world of rides, markets, performances and family attractions. Commissioned by Loftus Media and led by Dawn Farrow, Kumo London was brought on to deliver high-impact videography and post-production tailored to the rhythm and excitement of social platforms.

We produced a suite of short-form ads and festive clips optimised for Instagram, TikTok and Facebook, capturing real attendee reactions, enchanting visual moments and family-friendly messaging building buzz and brand awareness across channels. From framing interviews to sequencing dynamic moments, our team balanced creative energy with polished delivery. Social-first formatting, audio mixing and motion adaptation ensured maximum visibility across target demographics.

STRATEGIC INSIGHT

Festive PR activations demand speed, creativity, and brand alignment across multiple channels. By pairing immersive location videography with polished social-first edits, Kumo London demonstrated how event footage can be transformed into campaign-ready assets with clear audience targeting. Working under tight deadlines, we balanced festive atmosphere with high-end post workflows from sequencing highlights to adapting audio/visual assets for multiple digital platforms.

WHY THIS MATTERS

Kingdom of Winter illustrates how Kumo London can scale seasonal activations into measurable PR value. For agencies and PR producers, this case proves our ability to manage multi-operator coverage, capture real-time audience engagement, and deliver cutdowns that extend event visibility far beyond physical attendees. It shows how brands can trust us to transform immersive events into polished video assets that enhance ROI, strengthen cultural presence, and build long-tail branded storytelling.

SERVICES PROVIDED

- Videography for branded social content

- Social-first post-production and cutdowns

- Audio mastering and motion adaptation

- File delivery and formatting for digital channels

- Colour grading and aesthetic continuity across edits

RELATED WORK

See more of our post-production work below: 

- Rollerscape Social Ads: Family-focused campaign assets captured in Wembley Park, tailored for social media distribution.

- CBeebies Rainbow Adventure: Multi-operator children’s event coverage for BBC Studios, formatted for TikTok, Facebook, and Instagram.

- Hey Duggee & Bluey Rainbow Adventure: Immersive branded content for preschool IPs, filmed and reformatted for global family audiences.

- Fitbit Versa Playground: Branded campaign production support for PR-led global launches.

Planning a PR activation or experiential event? Kumo London provides full cinematography, multi-camera event coverage, and social-first cutdowns to amplify your campaign across TikTok, Instagram, and YouTube?

Let’s shape it together. Get in touch with Kumo London.