Mind Control Challenge feat Marco Reus & Axel Witsel

Client: Puma
Commissioned by: Borussia Dortmund, Puma
Production Company: COPA90
Production Partner: N/A
Featured Talents: Marco Reus, Axel Witsel
Filming Location: BVB Training Ground, Brackel, Dortmund, Germany
Equipment: Sony FX6 with Canon EF Lenses
Format: 16:9 for social media channels 

Kumo London was commissioned to deliver specialist sports film content as a camera operator for COPA90 during the Mind Control Challenge, a high-impact branded football content series filmed in Dortmund, Germany. Featuring PUMA Football and Bundesliga icons Marco Reus and Axel Witsel, the production required agile, multi-camera filming to capture dynamic athlete drills, skill sequences and match play moments.

Shot at Borussia Dortmund’s training ground, our compact, precision-driven setup enabled cinematic close-ups, fluid movement coverage and broadcast-quality framing without interrupting the flow of performance. The content was optimised for social-first and cross-platform distribution, ensuring maximum engagement across PUMA’s global channels.

This project demonstrates Kumo London’s ability to integrate seamlessly into elite sports environments, delivering high-performance branded athlete content that moves at the speed of live sport, from training ground moments to international sports brand campaigns.

STRATEGIC INSIGHT

As part of PUMA Football’s collaboration with Borussia Dortmund, Kumo London provided specialist camera operation within a fast-moving, high-performance sports shoot. Working as part of the wider COPA90 production team, our focus was on delivering precision, speed and cinematic quality during an elite athlete media day.

Using a compact, mobile kit, we captured a variety of shots optimised for social-first delivery, from dynamic athlete close-ups to fluid movement sequences, enabling the production team to generate multi-platform content for PUMA’s global audience. This role reinforced Kumo London’s position as a trusted technical camera operator for agencies and production companies, delivering elite sports film content capture that integrates seamlessly into larger campaigns without slowing the pace of the day.

WHY THIS MATTERS

This campaign showcases Kumo London’s ability to capture dynamic, multi-camera sports film content for one of the world’s most recognised football brands. Filmed on location with Borussia Dortmund icons Marco Reus and Axel Witsel, the production delivered cinematic visuals optimised for social-first distribution, giving the brand immediate, high-impact assets for global audiences.

For agencies, brands and rights holders, it demonstrates how being part of a small, agile crew can operate seamlessly in elite sporting environments, producing broadcast-quality results with the speed and precision required for today’s digital platforms. From athlete media day setups to branded product launches, our focus is on delivering versatile sports content that drives engagement across every channel.

SERVICES PROVIDED

- On-location athlete filming with Bundesliga players

- Presenter performance coverage for digital sports content

- Crew integration with COPA90 and Preference Studio

- Multi-camera filming for social-first and cross-platform rollout

- Technical camera operator services for branded sports campaign

- International location filming for branded athlete content

- High-performance branded athlete content for social, broadcast and cinematic delivery

- Fast-turnaround sports video editing

- Sports influencer and athlete content capture

RELATED WORK

See more of our camera work below:

• Fitbit Versa Playground: branded wellness campaign - Lifestyle-led branded shoot for Fitbit, integrating UI overlays and product storytelling, shot on location in London

• Rollerscape: social ads - High-energy branded social campaign for Wembley Park’s leisure venue, optimised for cross-platform distribution.

• Kingdom of Winter: social ads - Festive seasonal media video series for a London attraction, featuring multi-camera filming and fast-turnaround post-production 

High-performance branded athlete filming with PUMA Football and Borussia Dortmund. Shot in Germany for COPA90. International production, cinematic visuals, elite talent and social-first sports content delivery. Whether you’re a sports brand, rights holder, or agency seeking visually-driven athlete storytelling, Kumo London specialises in capturing the precision, energy, and emotion that define elite performance. From Bundesliga training grounds to global sports stages, we deliver content that moves with speed and resonates with audiences.

Let’s shape your next elite sports content campaign together, from Bundesliga training grounds to global sports stages. Get in touch with Kumo London.