Bringing romance to London on Valentine’s Day with Edgerton Pink Gin

Client: Edgerton Pink Gin
Commissioned by: Edgerton Pink Gin
Production Company: Design Happy 
Production Partner: Will Jones
Featured Talent: Chippendale Models
Filming Location: Central London, England
Equipment: Canon 5D MKII With Canon EF zoom 24mm-70mm lenses
Format: 16:9 for socials and online distribution

On Valentine’s Day, Edgerton Pink Gin wanted to create a campaign that was more than just a promotion, it needed to feel personal, heartfelt and unforgettable. Partnering with Design Happy, led by creative director Will Jones, the concept was simple yet striking: two Chippendale models roaming central London, gifting roses and bottles of Edgerton Pink Gin to women they met along the way.

Our role at Kumo London was to turn this one-day event into a cinematic story. From Trafalgar Square to Leicester Square and across to Oxford Circus, our cameras followed the models’ journey, documenting genuine moments of surprise, delight and laughter as strangers were met with Valentine’s roses and pink gin.

Working closely under the direction of Will Jones and the Edgerton Pink Gin team, we shaped the footage into an elegant short film. The final edit captured not just the spectacle of the activation, but the intimacy of connection, aligning perfectly with the brand’s romantic identity.

STRATEGIC INSIGHT

This project demonstrated how live brand activations can be transformed into highly shareable branded films. By combining authentic reactions with stylised event coverage, Edgerton Pink Gin gained not just a one-day London spectacle, but a lasting piece of content marketing.

WHY THIS MATTERS

This case study demonstrates how agile, story-led filmmaking transforms experiential marketing into lasting digital assets. From live event capture to quick-turnaround edits, Kumo London delivered cinematic experiential campaign videography that fused romance with brand storytelling. The result: measurable digital impact and a trusted partner for agencies seeking high-performance branded event film production in central London.

SERVICES PROVIDED

- Videography event capture across central London locations

- On-location direction: agile filming in high footfall areas

- Editing and post-production: brand-led storytelling shaped with Design Happy

- Delivery for brand and social: cutdowns optimised for Edgerton Pink Gin’s digital channels

RELATED WORK

See more of our videography and post-production work below:

• Rollerscape: Roller skate branded event coverage for family and nightlife audiences in Wembley Park

• Kingdom of Winter: Seasonal experiential videography optimised for social cutdowns and branded distribution

• Later with Jools Holland - BBC Sounds: Intimate storytelling with talent, designed for social-first branded campaigns

• CBeebies Rainbow Adventure: Intimate storytelling with talent, designed for social-first branded campaigns

Looking to elevate your next brand activation or experiential campaign?

Partner with Kumo London for cinematic experiential campaign videography in London. Get in touch to discover how we can craft branded event films that connect, inspire and convert.