Fitbit Premium

Client: Fitbit
Commissioned by: Stella
Production Company: Preference Studio 
Production Partner: Stella
Featured Talents: Felix Leistow, Reece Parkinson
Filming Location: London Fields, East London
Equipment: Sony FX6 cameras with Canon K35 Prime lens set
Format: 16:9 & 9:16 for social and online distribution 

Fitbit’s sleep series was about more than rest, it was about trust. Kumo London joined the production team as an embedded partner, supporting the director, talent and cinematography team to realise a vision of calm, care and clarity.

Filmed in London Fields, East London, and fronted by Felix Leistow and Reece Parkinson, the campaign required minimalism with impact visual intimacy, technical fluency and timing that flowed with breath.

STRATEGIC INSIGHT

Some stories don’t need volume, they need sensitivity. This campaign called for technical steadiness and emotional control, someone to track natural light, respond to the talent’s emotional rhythm and support fast-moving setups across tight schedules.

Kumo London provided camera assistance, emotional presence on set, and support for lens transitions and lighting modulation in vulnerable scenes. We operated as a steadying force, bridging creative intention and real-time production flow.

WHY THIS MATTERS

At Kumo London, authorship isn’t just about shouting louder, it’s about listening better. Fitbit Premium’s campaign was a reminder that quiet confidence behind the camera often invites deeper storytelling in front of it. This project was a masterclass in presence, timing and emotional care. Contributors responded to our quiet clarity with trust, a reminder that presence behind the camera often shapes how stories are felt, not just seen.

SERVICES PROVIDED

- Delivered visual continuity and on-set production support across high-sensitivity scenes

- Supported lighting setups in intimate, wellness-focused environments

- Provided lens transitions and stabilised movement with camera rig support

- Bridged creative direction and talent rhythm through steadying camera operation

- Produced emotionally responsive performance for branded sleep and health content

RELATED WORK

See more branded content rooted in visual intimacy and human-centred storytelling below:

• Fitbit Versa Playground - Performance-led branded campaign continuity with Fitbit, shot on location in London

• Later with Jools Holland - BBC Sounds - Multi-cam branded interviews featuring FKA Twigs, Joy Crookes and Serge, emotionally intelligent video delivery

• Rollerscape - Visually sensitive social promo work with families, low light setups and intimate framing

Need sensitive, wellness-first branded content for your next campaign?  We specialise in emotional clarity, steady visuals and camera-first calm on set.

Let’s shape your next story together. Get in touch with Kumo London.